B2B Sample Business English Program

Please be advised that the provided 10-week sample business English program is designed as a starting point. To ensure the most effective and relevant training for your organization, we will collaborate with you to adapt the program to your company's most pressing needs. We will discuss content, set SMART goals, and make any necessary adjustments to align the program with your specific requirements.

Week 1: Introduction to Commercial Real Estate and Vocabulary

Live Session: Introduction to commercial real estate, focusing on vocabulary related to residential apartments, building management, and investment.

Tasks/Challenges

1. Watch a 10-minute YouTube video on commercial real estate trends in the global market. Write a summary (150 words) of the main points discussed in the video.
2. Listen to a 15-minute podcast episode about the future of residential apartment buildings. Take notes on the key points and vocabulary used.

Week 2: Property Development and Financing

Live Session: Discussing property development and financing in the commercial real estate sector.

Tasks/Challenges

1. Read a case study about a successful property development project. Identify and explain the key financing strategies used in the project (300 words).
2. Write a short essay (300 words) on the importance of financing in commercial real estate development.

Week 3: Construction and Sustainability

Live Session: Exploring construction processes and sustainability in commercial real estate.

Tasks/Challenges

1. Watch a 15-minute YouTube video on sustainable construction materials and practices in commercial real estate. Write a reflection (150 words) on the video's content.
2. Research and create a list of 10 sustainable construction materials or practices commonly used in commercial real estate development.

Week 4: Lease Agreements and Tenant Relations

Live Session: Discussing lease agreements and tenant relations in the commercial real estate sector.

Tasks/Challenges

1. Read an article on lease agreements and tenant relations. Analyze the key components of a lease agreement and write a summary (200 words).
2. Role-play a negotiation between a landlord and a tenant over a lease agreement. Record the conversation and submit it for review.

Week 5: Property Management and Maintenance

Live Session: Property management and maintenance in commercial real estate.

Tasks/Challenges

1. Watch a 10-minute video on property management best practices. Write a reflection (150 words) on the video's content.
2. Create a property management checklist for residential apartment buildings, including regular maintenance tasks and inspections.

Week 6: Marketing and Branding

Live Session: Marketing and branding strategies for commercial real estate developers.

Tasks/Challenges

1. Analyze a real estate company's marketing materials (website, brochure, or social media) and provide feedback on the effectiveness of their branding (300 words).
2. Design a marketing campaign for a residential apartment building, including the target audience, key messages, and promotional materials.

Week 7: International Collaboration and Cross-Cultural Communication

Live Session: Discussing international collaboration and cross-cultural communication in the commercial real estate sector.

Tasks/Challenges

1. Read an article on cross-cultural communication in the workplace. Write a reflection (200 words) on the article's key points.
2. Record a 2-minute video presenting a hypothetical real estate project to an international audience, demonstrating effective cross-cultural communication.

Week 8: Legal Aspects and Regulations

Live Session: Legal aspects and regulations in the commercial real estate sector.

Tasks/Challenges

1. Read a blog post on legal issues in commercial real estate. Summarize the main points (150 words) and discuss any questions you have.
2. Research and write a 300-word summary on a specific regulation or law affecting the commercial real estate industry in your students' country.

Week 9: Investment and Financial Analysis

Live Session: Investment and financial analysis in commercial real estate.

Tasks/Challenges

1. Watch a 15-minute YouTube video on financial analysis for real estate investors. Write a reflection (150 words) on the video's content.
2. Analyze a case study on a real estate investment opportunity. Prepare a financial analysis report, including key financial metrics and your recommendation on whether to invest or not (500 words).

Week 10: Negotiation and Closing Deals

Live Session: Negotiation and closing deals in the commercial real estate sector.

Tasks/Challenges

1. Read an article on negotiation strategies in real estate transactions. Write a reflection (200 words) on the article's key points.
2. Role-play a negotiation between a developer and an investor over a real estate deal. Record the conversation and submit it for review. Additionally, write a 300-word reflection on the negotiation process and any lessons learned.