Marketing Virtual Events

We discussed "Marketing Virtual Events" effectively with a Digital Marketing team, and learned a host of Phrasal Verbs, Idioms and Collocations. Learners come to the live online sessions to use this new content in the right context.

Lingua Habit Community members and learners have access to the full lesson plan: Discussion Questions, Comprehension Questions, Group activites, and more.

• Phrasal Verbs: set out, stand out, get out, send out, reach out, sort out, track, measure up, make sure, sign in
• Collocations: virtual event, early promotion, partner websites, social media, tracking services, crunch period, reach a whole new audience, contact their group, day of promotion, distribute flyers, post event promotion
• Phrases: keep in mind, get the word out, Google Analytics, Bitly, two weeks before, send out a lot of messages, make sure everybody is aware, send reminders, advertise the event, great way to get people, post event promotion
• Idioms: on a great path, catch a break, hit the ground running, run out of time, on the mark, keep up with the times, hit the nail on the head

Transcript and Explanations of the Idioms, Phrases, Phrasal Verbs and Collocations below.

Transcript - "Keys to Effectively Marketing Virtual Events"

"So, when you set out with your virtual event, there's a couple key things you want to keep in mind when you're marketing your event. The first thing is early promotion. You want to make sure that, at least at Wimbly, we try and do 45 days before the events we start promoting and getting the word out. And there are several different channels that we use - a lot of times there's blogs and newsletters, partner websites and social media to sort of get the message out. 

While you're sending your message out, it's great to use sort of tracking such as Google Analytics and Bitly and other services like this to measure how effective your outreaches and marketing efforts are. 

And the other thing that you want to keep in mind is about two weeks before the event - that's the real crunch period, and that's when we send out a lot of our messages and make sure that everybody is really fully aware of the event. A great way to reach a whole new audience as well is asking the speakers to send emails and contact their group, because everybody wants to watch their friends or colleagues be speaking especially in a virtual environment. 

Number two is day of promotion, and you want to make sure on the day of the promote to day of the event, rather, that you really have reached out to everybody you can, and anybody that has registered it for the event you've sent them reminders. We try and send three reminders beforehand to make sure that they don't forget - like, let's say they signed up a long time ago. You want to make sure they're they're ready and ready to sign in when the event goes live. 

And you also want to advertise the event on the day of to the people that are actually there, because this is actually a great way to get people that go to the physical event to watch your virtual event. So often times we distribute flyers at the event telling people about, 'Hey, there's a virtual event going on too!' So it's a great new audience. 

Number three is post event promotion. You want to make sure that you're still keep in touch with the people - it's a great community, and keep that community going and having everybody and everybody participating. Just because the event is over doesn't mean the virtual then has to be has to be over. 

So, those are some things that you should keep in mind while you're marketing your virtual event and you're really on a great path to making a successful event!"

• Explanations
• Set out: To begin a task or journey.
• Stand out: To be clearly visible or noticeable.
• Get out: To leave a place.
• Send out: To dispatch something.
• Reach out: To communicate with someone.
• Sort out: To organize and arrange something.
• Track: To follow the progress or development of something.
• Measure up: To meet a certain standard or expectation.
• Make sure: To ensure or verify that something is correct.
• Sign in: To register or log into a system.
• Virtual event: An event that takes place online or through a digital platform.
• Early promotion: Promotion that takes place before an event or product launch.
• Partner websites: Websites of companies or organizations that collaborate together.
• Social media: Websites and applications that enable users to interact with each other.
• Tracking services: Services that allow you to monitor and analyze data.
• Crunch period: A period of intense activity or work.
• Reach a whole new audience: To connect with people who have not been exposed to a product or service.
• Contact their group: To get in touch with a specific group of people.
• Day of promotion: Promotion that takes place on the day of an event or product launch.
• Distribute flyers: To physically hand out flyers or other promotional materials.
• Post event promotion: Promotion that takes place after an event or product launch.
• Keep in mind: To remember or consider something.
• Get the word out: To spread information or news.
• Google Analytics: A service offered by Google that provides data and insights about website traffic.
• Bitly: A URL shortening and tracking service.
• Two weeks before: 14 days before a certain date.
• Send out a lot of messages: To send many messages.
• Make sure everybody is aware: To ensure that everyone knows.
• Send reminders: To remind people of something.
• Advertise the event: To promote or publicize an event.
• Great way to get people: An effective way to attract people.
• Post event promotion: Promotion that takes place after an event or product launch.
• On a great path: Making progress or development.
• Catch a break: To experience good luck or a fortunate event.
• Hit the ground running: To start something with full force and enthusiasm.
• Run out of time: To not have enough time to complete something.
• On the mark: Accurate or precise.
• Keep up with the times: To remain up to date.
• Hit the nail on the head: To accurately identify a problem or solution.

What now? Build your Lingua Habit in good company in our free-to-join Community.