Manuka NZ Trademark

The recent trademark ruling on manuka honey has significant implications for honey exporters in New Zealand. 

The recent trademark ruling on manuka honey has significant implications for honey exporters in New Zealand. While the New Zealand honey industry had hoped to trademark the word "manuka" to protect their product, the Intellectual Property Office of New Zealand decided that no one could trademark the word. This means that Australian beekeepers can also use the word "manuka" for their honey.

For New Zealand beekeepers, this decision is disappointing as they believe that manuka is a treasured New Zealand species and should only be used by their industry. However, for Australian beekeepers, this is a positive outcome as they can continue to produce and sell their manuka honey under the same name.

For honey exporters in New Zealand, this decision means that they will need to continue to differentiate their product based on quality, taste, and health benefits. They will also need to work harder to protect their brand and ensure that consumers understand the difference between New Zealand and Australian manuka honey.

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