The future of AR, VR, MR, XR

A group of IT and Business Development professionals read an in-depth article, watched a thought-provoking video and discussed the content and how it applies to their roles.

The lesson plan included an article, video, vocabulary focus, transcript, Discussion questions, Comprehension questions and two group activities - Brainstorm and Debate.

• Article: How Augmented Reality in Ecommerce Can Deliver a More Enticing Shopping Experience
• Video: The future of augmented reality | Marketing Media Money

Vocabulary Focus - augmented, vogue, apps, snap, wow factor, creepy, invention, smartphone, masses, breakout, platforms, empowering, prevalence, devices, strategic, implementation, always-on, touchpoints, filters, minigames, unlock, consideration, kit, visual, odometry, driveway, aligned, utilized, marketers, perspective, historically, engagement, delight, flexibly, assistive, utility, apple, google, developer, kits, pump, long-standing, candy, refill, sweeties, margin, priority, discoverability, element, scan, unlocked, loyalty, frequency, purchase, funnel, packaging, nutritional, spikes, layers, playful, evaluation, weigh, sirs, visualize, certification, retailers, scanning, instructions, properly, recipe, interestingly, innovation, literally, announcements, shoppable, evaluating, measurable, engaged, accountable, objectives, advise, tick, cfar, silver, bullet, panacea, gimmick, insight, measured, volunteers, comparing, non, civilizations, brighter, essentially, specifically, metrics, intensity, correlation, relevance, suggesting, transient, conveying, relating, engaging, necessarily, indication, statistic, subconsciously, indicates, prompt, files, influence, maximize, assets, estate, installed, connectivity, richer, immersive, vital, memories, loyal, adhere, call-to-action, entertainment, could've, quicker, elsewhere, committing, long-term, tacking, nutshell, credibly, unprecedented, enormous, medium, subscribe

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